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Topic

Using Click Testing to Answer UX Research Questions

Description

Click testing has become a popular method to rapidly assess where people will click on an image, prototype or concept. But how much can a click tell you? Can you use it reliably to answer research questions? How much faith can we really have in that first click?

In this webinar Jeff Sauro PhD and Jim Lewis PhD will review the literature on Click Testing and present findings based on data collected from hundreds of participants using the new MUIQ click testing feature. They’ll address the following research questions:

Are clicks on images predictive of clicks on live websites?
Are 3D bar graphs worse than 2D bar graphs?
How does a 7-point rating scale (the SEQ®) map to a visual analog scale (the SMEQ)?

Time

Mar 29, 2023 10:00 AM in Pacific Time (US and Canada)

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Speakers

Jeff Sauro

Founder/CEO @MeasuringU

Jeff is a Six-Sigma trained statistical analyst and pioneer in quantifying the user experience. He specializes in making statistical concepts understandable and actionable. He is the author of six books, including Benchmarking the User Experience, Customer Analytics for Dummies and Quantifying the User Experience. Jeff received his PhD in Research Methods & Statistics at the University of Denver. He received his Masters in Learning, Design and Technology from Stanford University with a concentration in statistical concepts. Prior to Stanford, he received his B.S. in Information Management & Technology and BS in Television, Radio and Film from Syracuse University.

Jim Lewis

Distinguished User Experience Researcher @MeasuringU

Jim is a Certified Human Factors Professional with a Ph.D. in Experimental Psychology (Psycholinguistics) and M.A. in Engineering Psychology (minor in applied statistics). Jim has published influential papers on the assessment of perceived usability and sample size estimation for usability studies. He has worked for the past two decades as a consultant in all areas of speech system usability. Before joining MeasuringU Jim worked at IBM for nearly 40 years where he was the lead UX designer for a number of mobile products, including the product now widely regarded as the first smart phone, the Simon. He is an IBM Master Inventor (> 90 US patents) and has published over 100 articles and papers. In 2021 he was inducted into the Academy of Science, Engineering, and Medicine of Florida.

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Message preview	Hi there, You are invited to a Zoom webinar. When: Mar 29, 2023 10:00 AM Pacific Time (US and Canada) Topic: Using Click Testing to Answer UX Research Questions Register in advance for this webinar: https://measuringu.zoom.us/webinar/register/WN_rqX_mKGQTEG7UqeoP_FRFA After registering, you will receive a confirmation email containing information about joining the webinar. ---------- Webinar Speakers Jeff Sauro (Founder/CEO @MeasuringU) Jeff is a Six-Sigma trained statistical analyst and pioneer in quantifying the user experience. He specializes in making statistical concepts understandable and actionable. He is the author of six books, including Benchmarking the User Experience, Customer Analytics for Dummies and Quantifying the User Experience. Jeff received his PhD in Research Methods & Statistics at the University of Denver. He received his Masters in Learning, Design and Technology from Stanford University with a concentration in statistical concepts. Prior to Stanford, he received his B.S. in Information Management & Technology and BS in Television, Radio and Film from Syracuse University. Jim Lewis (Distinguished User Experience Researcher @MeasuringU) Jim is a Certified Human Factors Professional with a Ph.D. in Experimental Psychology (Psycholinguistics) and M.A. in Engineering Psychology (minor in applied statistics). Jim has published influential papers on the assessment of perceived usability and sample size estimation for usability studies. He has worked for the past two decades as a consultant in all areas of speech system usability. Before joining MeasuringU Jim worked at IBM for nearly 40 years where he was the lead UX designer for a number of mobile products, including the product now widely regarded as the first smart phone, the Simon. He is an IBM Master Inventor (> 90 US patents) and has published over 100 articles and papers. In 2021 he was inducted into the Academy of Science, Engineering, and Medicine of Florida.

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